Clean label

Currently, there is no legal definition of clean label, there are no regulations for it yet. Pruvé constantly strives to minimize the use of artificial additives.

Consumers are increasingly aware of nutrition and health and are looking for foods with fewer artificial additives. That is why the demand for sustainable, healthy food and recognizable ingredients is increasing. E-numbers have gained a negative image over the years correctly or otherwise, and this sentiment plays a role with the critical consumer. Pruvé offers a wide range of clean label products, so you can respond to this growing demand.

What Pruvé means by clean label:

• No GMO: genetically modified organisms
• No hyrogenated fats 
• No preservatives
• No MSG: E621 (Monosodium glutamate) a flavour enhancer, also known as Ve-tsin

Clean label products:

• All puff pastry bases
• All tartlets & vienna tartlets
• All meringue products & hazelnut meringue discs
• All Italian meringues & meringue decorations
• All crusts
• All cream puffs, unfilled eclairs
• All sweet oven snacks
• All the seasonal banquet range (with exception of 11294, apple fritters Deluxe margarine)
• All vegetarian snacks created with The Vegetarian Butcher
• Butter sausage roll & halal sausage roll
• Pizza crust with tomato sauce